Generate Creative
Generate - Creative Products at the Forefront of New Technology
IMG_0766.JPG

Toyota - Putting A Car in Every Driveway

Upon the launch of the 2018 series of Vehicles for Toyota, we worked with our partners at Elevator to strategize an innovative way to launch the new line. Using AR Studio in Facebook, we built 3 augmented reality vehicles. From there users were able to choose a specific car, and then place in their driveway or anywhere they chose. The effect was a hit with both new car buyers and advocates, and through contests and organic growth, gave a new way for Toyota’s audiences to play online.

IMG_0766.JPG